Dig marketing and Traditional marketing are very different from one another. Although they both have few similarities, they both are unique in their ways.
What is Traditional Marketing?
Traditional marketing encompasses the marketing methods that can be used without the internet. These are the methods that have been around for decades and are typically used less often now. However, they’re not without their strengths.
Common traditional market methods include:
- Directly mailed postcards, coupons, and informational packets
- Television or radio commercials
- Newspaper or magazine ads
- Billboards and fliers
- Telephone calls and text notifications
We see and hear many of these ads every day just by listening to the radio on the way to work or even looking out the window at the billboards as we go by. They’ve become a part of daily life.
What is Dig Marketing?
Digital marketing strategies evolve quickly because of trends and new technology. These strategies include those that require the use of the internet or smartphones. They haven’t been around as long as traditional methods, but they certainly pack a punch.
Common dig marketing methods include:
- Website content
- Email campaigns
- Content marketing
- Social media posts
- Clickable ads
- Affiliate marketing
- Search engine optimization (SEO)
These strategies are very popular today because of consumers’ frequent usage of the internet and mobile devices. According to DataReportal there are 4.95 billion active internet users in the world and 4.62 billion active social media users. With numbers that high, marketing online and through social media makes a lot of sense.
Why Digital Marketing?
In this fast-moving world, a lot of new technologies have evolved. Digital marketing strategies are one among them. Nowadays, people can do marketing using the internet and smartphones from the comfort of their homes. These strategies are not physical, so they cut out the transportation, inventory, and other related expenses.
Due to the frequent usage of social media and the internet in general, these strategies are growing worldwide. According to DataReportal, it has been proven that 4.62 billion people use social media and 4.95 billion people utilize the internet in general.
Therefore, it makes so much sense to advertise over the internet rather than on any television or magazine.
Due to the current technological developments, digital marketing methods and strategies will always continue to evolve no matter what. There are enormous ways to do this marketing. Since they are modern, it is essential to have maximum knowledge regarding current technologies and advancements. They use the latest tactics.
There are a plethora of benefits of digital marketing over traditional marketing. Given below are some of them :
- It is simple to track audience involvement and collect their data for future use. It will enhance the algorithm of the company’s website. You can easily obtain the information when someone uses your site, follows you on social media, or messages you regarding queries.
- Businesses can advertise their services for free on many platforms. It is possible to send and receive emails without involving any cost. But in traditional strategies, it will involve a lot of money to print and send individual postcards.
- Because digital marketing has a wider scope, it will help businesses acquire a global audience’s attention.